Permanent Hair Color
Find the hair color that suits you with the wide range of hair colors available at L'Oréal Paris. The traditional hair colors are available in an ammonia-free formula for a natural and brilliant color, while our permanent colors with a rich and silky formula protect the hair and cover 100% of the white hair. To cover the roots without redoing a complete color, L'Oréal Paris has developed the Magic Retouch range which makes it possible to easily cover the roots with a spray. Dare to dye your hair with L'Oreal Paris!