Products - Upcoming

Half reducing CO2 challenge

By 2030,
100% of the plastic we use will be recycled and recyclable.
100% of our glass jars will be lightened, using recycled glass.
100% of our carboard boxes will be sourced from sustainable forests.
100% of our biobased ingredients will be sustainably sourced.
100% of our factories will be carbon neutral.

L’Oréal products that lead the way

Because the planet is worth it

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Revitalift Skincare

“I am lighter to make the planet better.”
The weight of our Revitalift Fragrance Free glass jar has been reduced by 20%. By 2030, 100% of our glass jars will be lightened


Elvive Colour protect more than shampoo

“I rinse using less water for a better future.”
Like the name says, Elvive More Than Shampoo is so much more than you’d expect. The formula needs less water to be rinsed and that also means that you use less energy to heat the water for rinsing. Elvive More Than Shampoo does more than protect your hair and your color.


Elvive shampoos and conditioners

“I am 97% biodegradable and 100% irresistible.”
This mask wears many hats. ELVEVE Power Mask is now rocking an improved formula that's 97% biodegradable, based on natural origin technology which reduces its overall impact on the aquatic environment. 100% irresistible from your head to water footprint.


Barber Club Solid Shampoo & Wash

“I’m helping dirt and plastic disappear without a trace.”
Our Barber Club Solid Shampoo & Wash comes in 100% recyclable, eco-friendly packaging made from zero plastic waste. So now, you can keep clean and keep green.


Elvive Dream lengths cream

“I help you taking care of your hair without water”
The last 3 cm of your hair isn’t the only thing we’re helping to save. And to make it longer, our high performing dream Lengths formula doesn't need to be rinsed. A good new for the water footprint. (restez focus sur le rinçage)


Elvive Dream lenght shampoos

« I am 100% recycled »
Since 2020, the iconic L’Oréal Paris hair care range, Elvive, has undertaken a major transformation by targeting 100% recycled PET (polyethylene terephthalate) for shampoo and conditioner bottles in Europe


Skin Paradise

“I am produced in a carbon neutral factory.
” We have integrated 25% recycled PET plastic in the tube of Skin Paradise, saving around 40 tons of virgin plastic per year.

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