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Achieve Excellence as promised with The World’s No.1 Hair Color brand. Introducing new fashionable hair color with visible result even on dark hair. Change up your look with L'Oréal Paris Excellence Ash Supreme Permanent Hair Color which is formulated specifically for dark Asian hair. With the New Triple care & anti brass purple technology (for ash shades) counters the brassiness on colored hair and develops vibrant and vivid shades.