Ready to revamp your hair color, but not sure where to start? With so many shades and hair dyeing techniques available, the choice can feel a little overwhelming. Tools like Virtual Try On make it easier to visualize yourself wearing almost every color shade under the rainbow. But it’s not always easy to decide which one brings out that special glow, contrast or edginess – some hair color trends look amazing on celebrities or your friends but lose their wow factor when you try them out.
Your Objective & Personality
First things first, set out your aim. Do you want to go lighter or darker? Are you looking to cover grey, enhance natural color or experiment with new color shades? There are no right or wrong answers. Bear in mind that if you want to take very light hair very dark (or vice versa), this may require more effort or specific products. And, above all, remember to have fun and choose a hair color that expresses your personality and says a lot about you.
To set the ball rolling, use Virtual Hair Color Finder Tool to get personalized recommendations and hair color ideas.
Your Skin Tone
Skin tone has a major impact on which shades suit you. There are 3 types of skin undertone: warm, cool, and neutral. For a flattering match, choose a color shade with similar undertones.
To set the ball rolling, use Virtual Hair Color Finder Tool to get personalized recommendations and hair color ideas.
![Hair Color Best Color Shades Visuel1](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=260&rev=a36503283893489f98d83d96a29c9d4e&hash=B9BF3BE5C914CE9BB5260FF745D60A9CD028A087 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=320&rev=a36503283893489f98d83d96a29c9d4e&hash=86012D791EB53E50230E2529F88E14C88F0E322B 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=660&rev=a36503283893489f98d83d96a29c9d4e&hash=A4F036568C1EC3C7F157B4A2C9B4204A6CF5C79A 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=700&rev=a36503283893489f98d83d96a29c9d4e&hash=6273F2095A2C4F249E623894161D6F55875A8C1A 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=810&rev=a36503283893489f98d83d96a29c9d4e&hash=786F70A5393D2F013493FB6BD0FDDEA9B5E91A99 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=910&rev=a36503283893489f98d83d96a29c9d4e&hash=E9D58B7EBE7B016122BED093D16270A5A6FB8F6C 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel1.jpg?w=1170&rev=a36503283893489f98d83d96a29c9d4e&hash=30300CC11D8892C63661D67F060319A1A3192FD5 1170w)
A shade for every skin tone
Whatever your skin tone, with Excellence Range, you’ll find a color that flatters your complexion.
COOL SKIN TONES
Red or pink tinge with bluish hints
Overall, cooler complexions suit lighter, more natural colors. Give warmer ones like copper and gold a miss as they’ll make you look pinker. Instead opt for natural ash tones, sandy browns, chestnut or burgundy. If you’re feeling bold, go for on-trend platinum blond or jet back.
Try out
Excellence Fashion 5.54 Intense Warm Auburn
Excellence Fashion 6.34 Intense Golden Auburn
Excellence Fashion 6.6 Intense Spicy Red
![Hair Color Best Color Shades Visuel2](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=260&rev=d8b4b00e388f4677934533db98321a6e&hash=86669985454CE499BCCF666B4F682C9DCF5BF125 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=320&rev=d8b4b00e388f4677934533db98321a6e&hash=BACADC0BAD1B5DF62A75B668FAE0EDFC38926FC9 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=660&rev=d8b4b00e388f4677934533db98321a6e&hash=F89743111D9E0610E4F205F68E278AA7EB281544 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=700&rev=d8b4b00e388f4677934533db98321a6e&hash=6BE48B8DF73B4EB291921962D57BD386FF103986 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=810&rev=d8b4b00e388f4677934533db98321a6e&hash=5D4B4D546830056FCB23535F0655B119DC0E3A97 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=910&rev=d8b4b00e388f4677934533db98321a6e&hash=9F2B16DA54FAA336E1402FF5134BFE6A235A3FF0 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel2.jpg?w=1170&rev=d8b4b00e388f4677934533db98321a6e&hash=1986AD47C0657E30A394477EECCC6910C575CE86 1170w)
WARM SKIN TONES
Yellow, peachy and golden hues
Warm skin tones look great with warm colors like caramel, mahogany, golden blond, copper and warm reds. While cooler colors tend to make you look washed out, giving your skin a greenish or even grey hue.
Try out
Excellence Ash Supreme 7.12 Honey Ash
Excellence Fashion 9.13 Golden Blonde
![Hair Color Best Color Shades Visuel3](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=260&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=06F2E66C90F8F8AB9B86A071359B95792391F126 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=320&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=725BC9699A9D613E6F50E480D16565AA492CA462 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=660&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=978F634314D311F6EADAFADD9F35B7AE9DD2B338 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=700&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=8412944D16041444413ED8ECAC6C985EFC16F126 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=810&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=70B9EB21E0753B66161D4F1DDDE0CA6E307E07C6 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=910&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=BA2A251B85002F5B977A4C419BA6C84636FFF55E 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel3.jpg?w=1170&rev=42af5c57eebb4dc48fbf7b6fa21d5943&hash=95C9E79143CD843AA25E5B35B6992F8AD0B8A8B2 1170w)
NEUTRAL SKIN TONES
A mix of both warm and cool
You can wear pretty much any color and you don’t have to worry about any shades drowning you out. Although, you’ll still be somewhere on the spectrum with more warm or cool tones. Highly recommended: strawberry blonde, auburn, expresso and blonde. Or why not cinnamon?
Try out
Excellence Fashion 5.13 Espresso Ash Brown
Excellence Fashion 6.6 Intense Spicy Red
![Hair Color Best Color Shades Visuel4](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=260&rev=4818661b36414284b6ee047a4596717f&hash=EC7E3EDE78C17A5C37C4C47F6748AB24EC071807 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=320&rev=4818661b36414284b6ee047a4596717f&hash=674F7769BF0E1BF142397A9882F09D18030BF254 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=660&rev=4818661b36414284b6ee047a4596717f&hash=6D8D5E73E2E83FBD5C0F6F96E013E63966DCF55E 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=700&rev=4818661b36414284b6ee047a4596717f&hash=0185A581A971668B8DEDF1EDBE2F5843FCEEE0F6 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=810&rev=4818661b36414284b6ee047a4596717f&hash=03ECDE517F36F1C030834B6476AFF9C8875CF580 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=910&rev=4818661b36414284b6ee047a4596717f&hash=71FCD55491224318D8AD770507E5009898F891DB 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel4.jpg?w=1170&rev=4818661b36414284b6ee047a4596717f&hash=C0DE31A3A42159163E59B97DD3DD493A7EA929BE 1170w)
Match My Shade
Not sure about your skin tone? Use our virtual foundation shade finder and its library of 45,000+ skin tones to analyze yours and guide your choice of hair color.
![Hair Color Best Color Shades Visuel7](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=260&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=33E2F75808C72B864DFC211AA4280201C0F75550 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=320&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=E6362E016F1AA59F07F0A28AD847ACAAC79F28C2 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=660&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=11AA84BCD9A97404C9ADB5464218FAA8E992E681 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=700&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=07B8E7C4F542924C95965806009A61C1063BDCC9 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=810&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=74B0B0BA2F5BC2C3EEAC98EF60B68FDD9A9114E9 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=910&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=F8C169F14A086D452B80A24C4DBE4FD2505FB3BB 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel7.jpg?w=1170&rev=920f4fb4fe214f2198b234ec462e3cf4&hash=831D8D891ECE45D9FA8E31BB648B01308FBF820C 1170w)
Your Eye Color
A hair shade that complements your eyes can really bring their color. For green eyes, think auburn, butterscotch or (if you’re feeling bold) black. Blue eyes look great with strawberry blond, platinum or expresso. As for brown, why not try ash blond for contrast or highlight the warmth of your eyes with mahogany?
Try out
Excellence Ash Supreme 6.11 Smoky Ash
Your Hair Type
Different types of hair suit different styles and colors, especially if you’re adding highlights. With the Preference balayage kit, you can get luminous, professional results for any hair at home.
![Hair Color Best Color Shades Visuel5](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=260&rev=17a979473e904277827b16371b7f187d&hash=D580021A0F50F7134F287EFB6C74838F277290E7 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=320&rev=17a979473e904277827b16371b7f187d&hash=86D8B13865969B3ABE493FD04542CBCD25897109 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=660&rev=17a979473e904277827b16371b7f187d&hash=FA54C288C263D0786C3668E53E4A91C963BA71F8 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=700&rev=17a979473e904277827b16371b7f187d&hash=43E6E3207F3592CC1C5F1A81623C3904851EB87C 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=810&rev=17a979473e904277827b16371b7f187d&hash=DCA255877D0E988A05D01FB310D08E7FFC01626E 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=910&rev=17a979473e904277827b16371b7f187d&hash=5856A092A07883633769A87623B6315D43BDDA4F 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel5.jpg?w=1170&rev=17a979473e904277827b16371b7f187d&hash=FC7C795BC6B84579968AD8E1D3EDB4490EA3FE33 1170w)
CURLY / WAVY HAIR
Wider, chunkier highlights create dimension. If they are too fine, they get lost. Add more highlights around the face and at the ends.
STRAIGHT / FINE HAIR
Opt for finer highlights. A shadow root can help blend the highlights, get rid of stripes and make your hair look thicker.
THICK / FRIZZY HAIR
Highlights tend to give the hair more dimension and texture. If you have thicker, frizzier hair, stick to a more natural look with minimal highlights, keeping close to your natural color.
Your Hair Length
Length can also have an impact on your choice of hair color and the type of highlights you add.
![Hair Color Best Color Shades Visuel6](/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=260&rev=4b131299197a449cb6fa81713d0082b2&hash=4DC02B717697DBB509E7E59AF03CF2BF83399B95 260w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=320&rev=4b131299197a449cb6fa81713d0082b2&hash=043A69AC2ACEF498BE1118448B7073E1C1C3B1CF 320w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=660&rev=4b131299197a449cb6fa81713d0082b2&hash=E92BA7847D1118C0A353437D8499CFA523431D97 660w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=700&rev=4b131299197a449cb6fa81713d0082b2&hash=C4FD257E3A86DE5C35483DABC2BBA212E798E64A 700w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=810&rev=4b131299197a449cb6fa81713d0082b2&hash=C27CB121A1F725390518EE40B281CBC4E2BFDA50 810w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=910&rev=4b131299197a449cb6fa81713d0082b2&hash=E76306AA485B670C5ACF87161FF9CEAD2983C68E 910w,/-/media/project/loreal/brand-sites/oap/apac/my/categories/hair/hair-color/hair-color-best-color-shades-visuel6.jpg?w=1170&rev=4b131299197a449cb6fa81713d0082b2&hash=D3A8F9E082A5716EE42ED65935D4C091F53E6A5B 1170w)
SHORT HAIR
Color is the easiest way to shake up a short style. Short styles really suit a blended beachy look (without too many stripes), almost as if the sun has lightened the hair. Or why not add volume to a bob with dark roots and platinum tips?
LONG HAIR
With long hair you have more room to play. When it comes to ombre, balayage and highlights, choose fine and subtle or chunky and bold. Pretty much any color goes.
The Season
Each season bring fresh hair color ideas and trends. However, in general, winter colors tend to be darker to match the cold temperatures and create contrast with paler skin. In summer, you may well want to go lighter and more natural – especially as the sun can easily lighten your hair (and tan your skin) for a great beach look.
Spring and fall are ideal moments to transition between the two. In spring, freshen your look with a hint of sunshine by choosing subtle Ombré or buttery blond. And when fall arrives and the leaves change color, start adding bolder tones such as warm red and copper.