Start with a deep cleanse
It may seem obvious, but it's important to fully cleanse before applying a face cream. If your skin isn't clean, your face cream's active ingredients won't optimally penetrate the epidermis. Result : a waste of time and money !
The solution : in addition to your morning and evening cleanse, apply a toner, cleansing foam or a thermal/floral water, according to your skin type. This will remove any remaining make-up, dirt, sweat and excess oil that could disrupt the skin's microorganisms balance and reduce the effect of a face cream's active ingredients. To protect this 'microbiome', opt for a neutral pH product that doesn't contain soap or alcohol. Use a gentle face scrub once a week to unclog your pores and remove dead skin cells. But don't scrub too hard, or you'll strip your skin of all its natural goodness! Once your skin is clean, your face cream's active ingredients will be better absorbed by the epidermis.
How to apply a face cream
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