"I feel very honored and happy to be the spokesperson for L'Oréal Paris Men Expert."

Daniel Wu for l'Oréal Paris

Read his biography and journey in becoming L'Oréal Paris's spokesperson

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THE ICON OF MODERN MAN

Daniel Wu is multi-talented, well-known, possesses masculine looks and is well-likened by his fans. With his outstanding performances, Daniel Wu has gained popularity in Hong Kong, but also in other Asian countries. He has also won several Golden Horses Award. With his serious attitude, he has secured himself in a unique place within a new generation of onscreen leading men.

THE ICON OF MODERN MAN

Daniel Wu recommended that all men should start using skincare before the age of 30s.

DANIEL WU AND L’OREAL PARIS

International star Daniel Wu joined L’Oréal Paris in 2006 and became the face of Men Expert skincare collection in Asia. Wu’s healthy modern style has led L’Oréal Paris to him. The grey-orange palette of the packaging, subtle and striking at once, cut an understated, sophisticated yet energetic image which is the epitome of modern men. Wu was aware of L’Oréal Paris’ international presence in skincare retail landscape since he was young. Thrilled by the collaboration with the brand, Wu shares his insights into men’s skincare, suggesting that men should start with their skincare routine in 30.